Nintendo is releasing a limited edition gold Mario amiibo

By GamingNexus On 27 Feb, 2015 At 10:00 AM | Categorized As Gaming Industry News | With 0 Comment

There were previously rumors based on filed safety documentation, but now it looks like the rumors are true: Nintendo is releasing a limited edition gold Mario amiibo in time for the March 20th launch of Mario Party 10. It will only be shipped exclusively to 3000 Walmart stores in America. In my humble opinion, this is beyond a bad idea.

Nintendo is already seriously falling down in supplying the basic assortment of Super Smash Bros amiibo, with innocuous characters like Wii Fit Trailer, Villager, Pit and Captain Falcon selling out and commanding ridiculous prices on Ebay. The Target-exclusive Rosalina debacle, and the scalper horror stories that followed, are plain unacceptable considering these are lumps of painted plastic with RFID chips inside.

If Nintendo can’t come even close to meeting demand for their standard line of amiibo, introducing Skylanders-style limited editions is dumping gasoline onto the fire. No doubt the demand for this gold Mario will be insane. And for what? A basic Mario spray-painted gold? The damned thing better not have exclusive functionality in Mario Party 10, because that would be plain unfair to consumers.

Until Nintendo can meet basic demand the way Activision and Disney Infinity have for their regular toys-to-life, they shouldn’t temp fate with special amiibo. Consumers are already exasperated. Nintendo shouldn’t make it worse.


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